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SITEMAP.XML operating spine

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sitemap.xml

Campaign command0 review drafts

Campaigns tied to lead outcomes

Campaign work now sits beside real lead source, AI nurture, consent checks, follow-up ownership, and conversion outcomes.

3

Campaigns

1

Running

1

Follow-up

12

Growth assets

Publish gates

Before traffic goes live

Audience defined

Offer checked

Consent path clear

Lead source tracked

Owner assigned

Campaigns

3

Visible campaigns currently represented.

Running

1

Campaigns currently pushing live into the market.

Follow-up

1

Campaigns in follow-up or conversion mode.

Queued

0

Campaign reviews queued for approval.

Winter Kids Trial Push

Parents of 5-11 year olds · Instagram + email + inbound calls

running

Target

18 new trial families

Lead links

0

Review score

82%

Focused on after-school time slots and conversion into kids fundamentals plus siblings.

AI review: Campaign copy needs consent, audience, and offer checks before scheduled send.

Adults Fundamentals Restart

Lapsed adults and warm enquiries · SMS + coach follow-up

follow up

Target

12 reactivations

Lead links

0

Review score

58%

Uses coach-led reassurance and timetable clarity instead of generic discount language.

AI review: Campaign copy needs consent, audience, and offer checks before scheduled send.

Winter Seminar Release

Current adults and warm former members · Email + desk prompts

draft

Target

45 seminar seats

Lead links

0

Review score

46%

Pairs event promotion with rashguard and no-gi upgrade interest.

AI review: Campaign copy needs consent, audience, and offer checks before scheduled send.

Source mix

Campaign attribution

Referral

100%

AI receptionist

0%

Social

0%

Website

0%

Walk-in

0%

Production rule

Campaigns can suggest sends, pages, and follow-ups, but publishing and outbound messaging stay behind review, consent, and source tracking.