Growth programs
Campaigns
A real growth-campaign surface for trial pushes, reactivation nudges, and event promotion that sits beside leads instead of outside the system.
Campaign surface is live
This gives the app a clearer marketing and reactivation layer, which is a genuinely different part of the business from members and billing.
Campaigns
3
Visible campaigns currently represented.
Running
1
Campaigns currently pushing live into the market.
Follow-up
1
Campaigns in follow-up or conversion mode.
Stages
3
Distinct pipeline stages currently visible.
Winter Kids Trial Push
Parents of 5-11 year olds · Instagram + email + inbound calls
18 new trial families
Focused on after-school time slots and conversion into kids fundamentals plus siblings.
Adults Fundamentals Restart
Lapsed adults and warm enquiries · SMS + coach follow-up
12 reactivations
Uses coach-led reassurance and timetable clarity instead of generic discount language.
Winter Seminar Release
Current adults and warm former members · Email + desk prompts
45 seminar seats
Pairs event promotion with rashguard and no-gi upgrade interest.