Lead intelligence
Scoring and source quality
Readiness, urgency, conversion likelihood, source quality, and missing-data warnings.
Oliver Nguyen
won
Mia Kim
hot
Isla Morgan
hot
Ryan Patel
warm
Chloe Singh
cool
Lead score register
Oliver Nguyen
wonmembership readyOnboard into family billing and kids fundamentals
Mia Kim
hotmembership readyCoach follow-up before Thursday class
Isla Morgan
hottrial readyConfirm Saturday trial and waiver with parent
Ryan Patel
warmmembership readySend 3-class intro offer and answer timetable question
Chloe Singh
coolneeds educationCall back with beginner timetable and pricing
Score formula
Source quality
Persona segments
Kids families
91%
Confirm guardian, waiver, pickup, and class fit before trial.
Women-only pathway
96%
Use coach-led confidence messaging and next no-gi entry point.
Competitors
76%
Clear 1 same-day follow-up with segment-specific copy.
Adult beginners
54%
Clear 1 same-day follow-up with segment-specific copy.