Conversations
Segmentation
Audience builder
Saved lead audiences with plain-language criteria, channel eligibility, owner, and readiness checks.
New leads without trial
Fresh enquiries that still need a class suggestion and booking push.
Booked trial reminders
People who need confirmation, waiver nudges, and arrival instructions.
Post-trial conversion
Warm leads who attended or are due for plan recommendation follow-up.
Family and guardian leads
Parent-led enquiries that need guardian-safe copy, waiver status, and billing language.
Cold reactivation
Lost or stale leads that can receive a low-pressure return invitation.